Tuesday, July 31, 2007
Vive la difference
Starbucks U.S. merchandizing scheme apparently translates pretty directly into the German marketplace. There are few immediately noticeable differences in the look of the place or the offerings, right down to the "Tall, Grande, Vente" sizes -- Starbucks' own international language of the $4 cup of coffee.
I couldn't bring myself to set foot in a McDonald's, but from quick outside pass-bys, it seems to be basically the same in Germany as in the U.S.
Dunkin Donuts is a different story, however. The many Dunkin's around Berlin offer a selection of donuts presumably adapted to German tastes. In contrast to the "shades of brown" expectations of U.S. consumers, German Dunkin goes tutti fruity, both in color and flavor, even as they deploy mostly English in the point-of-sale display.
Dunkin Donuts, Friedrichstrasse S-Bahnhof, Berlin.
Lemon, peach, cherry, cherry-banana, banana split, pink, orange, red. Who came up with these?
I couldn't bring myself to set foot in a McDonald's, but from quick outside pass-bys, it seems to be basically the same in Germany as in the U.S.
Dunkin Donuts is a different story, however. The many Dunkin's around Berlin offer a selection of donuts presumably adapted to German tastes. In contrast to the "shades of brown" expectations of U.S. consumers, German Dunkin goes tutti fruity, both in color and flavor, even as they deploy mostly English in the point-of-sale display.
Dunkin Donuts, Friedrichstrasse S-Bahnhof, Berlin.
Lemon, peach, cherry, cherry-banana, banana split, pink, orange, red. Who came up with these?
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tmiwtix - too much ticketing information.
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tmiwtix - too much ticketing information.
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